The best AI transformations aren't just technical — they're deeply human. We design the strategy, manage the change, and build processes to help organizations cut through the noise and extract the real, lasting value of AI. We sit alongside your team to design AI that fits your culture, your goals, and the way your people actually work.
Hubot didn't start to chase a trend. It started with a pattern we kept seeing — good companies, smart leadership, real potential — spending months and significant budget exploring AI on their own, learning through trial and error what could have been expedited.
AI consulting usually lives close to the technology, and rightly so — it's where the work gets built. But whether a project succeeds is decided well beyond the build: in how it's planned, adopted, and run. That's the side we come from. From finance, from operations, from years of being measured on outcomes rather than output.
We built Hubot to bring the business and human perspective to AI — and to get companies to results without the detours.
We help companies skip the expensive experimentation phase and move straight to what works:
You build what's next. We'll make sure the ground holds.
The question was never whether AI is powerful. The question is how to deploy it where the return is real. We start with that answer, and build everything from there.
Germany is the largest economy in the EU. It is also ranked 18th in digitalization. Only 14% of Mittelstand companies have meaningfully adopted AI — versus 34% in the United States.
These companies are not behind because they lack ambition. They are behind because they lack a trusted guide.
That is the gap we fill.
Every engagement starts with a single question: where does AI create measurable value for your business? We answer it in finance language — not slides about the future.
Know where to start before you spend.
A 2–3 week audit of your processes, data, and technology. We deliver a prioritised roadmap with ROI projections per use case. Pure strategy — no implementation required. This is the gateway to everything else, and you own the output regardless of what comes next.
Buy the right tool. Not the loudest pitch.
We model total cost of ownership, benchmark vendors, negotiate SLAs, and stress-test vendor financials. Our finance background makes us the right procurement partner — not a technical cheerleader who favours whichever platform they know best.
Automate the close. Free the team. Sharpen the forecast.
We help CFOs automate month-end close, management reporting, FP&A, and cash flow forecasting using tools like Planful, Workiva, Pigment, or custom AI integrations. This is our natural home — where our finance background creates results that no engineer-turned-consultant can match.
From signed contract to measurable result.
Once you commit to implementation, you need someone who manages the vendor, tracks progress against the roadmap, and drives internal adoption. We act as your trusted advisor throughout — accountable for the outcome, not just the kickoff meeting.
Every AI initiative is modelled as a business case first. Payback periods, EBITDA impact, DSO reduction, FTE equivalents. Not feature lists.
No minimum €500k engagement. No offshore delivery teams. Two senior advisors who are personally accountable for every project outcome.
We know which AI tools store data outside the EU and advise on compliant integrations, introduced with care, from day one — a genuine differentiator in the German market.
We understand family-owned structures, long decision cycles, and the trust dynamics of the German Mittelstand. We are not adapting a DAX 40 playbook to your reality.
Every engagement is anchored to KPIs defined before we start. If we cannot show ROI, we say so — and stop there rather than expand the scope.
Headquartered in Berlin. We serve clients across Germany and are fluent in the regulatory, cultural, and commercial dynamics of the market.
No long retainers before we've proven our value. No implementation before strategy. No strategy without numbers.
We audit your processes, data maturity, team capabilities, and technology stack. Output: a prioritised AI roadmap with ROI projections per use case. You own this document. Regardless of what comes next.
We identify, benchmark, and shortlist AI that fits the way your people actually work, for your highest-priority use cases. We model total cost of ownership, negotiate contracts, and prepare the board presentation — in language that closes budget, not just opens conversations.
We manage the vendor relationship on your behalf, track delivery against the roadmap, and drive internal adoption. Monthly retainer — we are in your corner for the duration, not just the kickoff.
We close every engagement with a formal ROI review against the projections we made in Phase 01. If the numbers are right, we move to the next use case. If they are not, we understand why before we expand.
No pitch. No commitment. One honest conversation about where AI could move the needle for your business — in finance language, not engineering demos.
We run a limited number of free audits each month. If we cannot help you, we will tell you — and point you to someone who can.